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Advertising

Strike the right chord with consumers

happy patrons in a restaurant

Digital tech + right moment messaging = a big hit

TouchTunes uses the power of music and technology to help brands connect with their audience, directly or programmatically.  Capture their attention with unskippable full screen video or static images and custom interactive elements in a 100% brand safe environment.

TouchTunes locations: More reach than all theirs combined

Our network of 44,000+ venues in all 210 DMAs enables you to connect with consumers on a national level.

44k+ TouchTunes locations

Who We Reach

music note

Music lovers

In a purchasing mindset as they pay to play songs
video player

Cord cutters

42% use ad blockers and 62% skip ads while watching online (source: Hootsuite)
pie chart

Diverse demographic audiences

Neighborhood bars skew younger (A21-34), sport bars skew male (A21-49) and social halls skew older (A50+)
cheers

Socializers

Go out 3+ times a week with friends (source: Nielsen on Location Media)
football

Sports enthusiasts

Sports bars and neighborhood bars are 1 and 2 in places to view sports outside the home (source: CGA)

A captivated audience

7/10
Say TouchTunes enhances their venue experience
9/10
Interacted with and looked at our screens
100
Minutes per visit: average time at venue
3-4
People at the jukebox at the same time (very social)
6-8
Minutes per average jukebox session
20x
Higher CTR vs. industry for display banners*

Source: Epicenter Experience, September 2021
*WebFX.com vs TouchTunes' internal counts

4 Ways to target

location pin

Geography

National, DMA, county, zip code, lat/long
store front

Venue type

Neighborhood, sports bar, restaurant, etc.
clock

Day of week

Day or even time of day
guitar

Music type

By genre

TouchTunes ecosystem

jukebox

Jukebox

TouchTunes jukebox
TouchTunes mobile app

TouchTunes app

TouchTunes mobile app
trophy

Bar Rewards

bartender
What we offer

Dynamic creative & messaging • Branded interactive microsites • Fun games/trivia • Sweepstakes • Photo galleries • Interactive maps • Email data capture • And more

Mobile reach

With 2 million+ monthly active users, our app provides a unique opportunity for any advertiser.

2M+
Monthly active users
50%
Click thru rate
happy patrons in a restaurant with the mobile app

A way to reach bartenders: Bar Rewards

With the largest loyalty program in the US for bartenders, we offer a range of ways to connect with this niche audience.

180k+
Members
40k+
Venues
bartender

3 Ways to reach our Bar Rewards members:

email

Weekly member emails

Your brand gets an exclusive feature in this weekly email

Facebook

Exclusive Facebook group

Your branded content gets served up directly to members

survey

Custom surveys

A great way to get bartender insights for your brand

IMPORTANT TO NOTE: TouchTunes shares $0 revenue with venues in the alcohol category

Data Insights

TouchTunes drives lift in key KPI’s AND strong sales results for on premise brands

 

Objective:

Measure the impact of advertising on TouchTunes jukeboxes upon brand sales.

 

Timing:

With 3 different well-established brands:
4th Q’17: Liquor brand
4th Q’18: Imported beer
3rd Q’21: Imported beer

 

Results:

TouchTunes consistently drove significant sales lift during campaigns in venues that received jukebox advertising versus control venues that did not receive jukebox advertising.

 

Test vs Control Sales Velocity

+20% - 4th Q’17

+17% - 4th Q’18

+26% - 3rd Q’21

Advertising on premise works!

On-premise advertising lifts key branding KPIs

 

19-41% Brand awareness

14-51% - Consideration

19-81% - Purchase intent

Sources: 6 separate studies: Nielsen and Epicenter, 2015-2022

Programmatic availability

Flexible

We can implement a program with any sized budget — programmatic or direct

Dedicated

A single point of contact to help you navigate digital screens across 210 DMAs

Transparent

We’re open about our inventory, prices and results

Trusted

Top-tier technology and operations ensure we execute and deliver flawlessly

Measureable

We provide the data that supports your metrics

Digital OOH media: Purchasing

All media can be purchased through the largest omni-channel and industry leading DSPs.

media provider logos

Additional information

Media kit

Ad specs and guidelines

Available upon request

Campaign examples

Want to advertise on TouchTunes? Contact us

Fill out my online form.