NEW YORK (June 10, 2016) -- TouchTunes, the largest in-venue interactive music and entertainment platform, today announced the acquisition of music services provider Music Direction. The company, headquartered in Vancouver, British Columbia, provides custom-branded background music services to retail, restaurant and hospitality clients. Music Direction will continue to offer its solutions, which are designed to support client brands by strengthening customer relationships and increasing sales.
“The acquisition of Music Direction is an exciting opportunity for TouchTunes as we continue to expand our portfolio of products and services and bring new opportunities to our business partners,” said Charles Goldstuck, TouchTunes Chairman and CEO. “I am also pleased to announce that Noel Steen, founder of Music Direction, will continue in his role as creative director for the company. He is one of the most talented, creative executives in the industry, and will be an incredible addition to our team.”
“I’m excited to join forces with TouchTunes and continue on Music Direction’s growth path with TouchTunes’ support, and I am honored to be working with such an accomplished TouchTunes team. At Music Direction we pride ourselves on providing great client service and we look forward to curating the best tailored music for our existing and future clients in Canada and the US.”
TouchTunes is the largest in-venue interactive music and entertainment platform, featured in over 65,000 bars and restaurants across North America and 75,000 globally. TouchTunes' platform provides location-based digital solutions that encourage social interactions through shared experiences. Music is at the core of TouchTunes' experience with millions of songs played daily across the network and a mobile app that lets users find nearby jukebox locations, create playlists, and control the music in-venue directly from their phone. The mobile app is available on the iOS and Android platforms and has been downloaded over 5 million times. TouchTunes' award-winning products and services also include an integrated photo booth, the first fully licensed commercial karaoke system and an interactive TV messaging and engagement solution. TouchTunes Media is a highly scalable digital out-of-home activation platform that provides targeted advertising and promotional opportunities for consumer brands. TouchTunes is headquartered in New York City, with offices in Chicago, Montreal and London. For more information visit www.touchtunes.com, or visit our Facebook and Twitter social channels.